No fluff, no editorializing, just 7 actions you can take to follow up on the 7 social media strategies from our last post.

Identify your target audience:

Research and analyze your audience to identify their preferences and interests, and tailor your content to their needs. In the most practical sense, consider your current customers. Do you want more of them? Are you looking for a different or new customer? Age? Sex? Buying Habits? Where do they hang out? What social media platforms do they use?

Choose the right social media platforms:

Decide which social media platforms your target audience uses the most and create profiles on those platforms. You don’t need to be on every platform, but choose a few and focus on those. Tik tok Instagram, Facebook, google business page, youtube, Snapchat….?! Each platform has a target demographic that it focuses on and others that they do not. So understanding your target audience makes it imperative to know where to find them. Here is a hint, it is NEVER all of them.

Develop a content plan:

Develop a content plan that includes photos, videos, blog posts, and other content that resonates with your audience. Your content should be high-quality, visually appealing, and relevant to your brand and target audience. Don’t have time to create content? Find out how much it costs to have someone else create it for you. We try to integrate a “culture” of content creation into everyone who is in your organization. With targets in mind, empowering everyone with a smartphone or a camera is the best practice WITH professional content blended in.

Engage with your followers:

Respond to comments and messages promptly, and actively engage with your followers. Ask for feedback, answer questions, and participate in conversations related to your brand and industry. This is a key to success on social media. It is no secret, you need to be SOCIAL, on social media.

Use hashtags strategically:

Use relevant hashtags to help your content get discovered by a wider audience. Don’t overuse hashtags; choose them carefully based on relevance and popularity. Think of hashtags as a way to make it easier to find your visual content. Each platform is based on an algorithm, and in its simplest form, a hashtag makes your visual content searchable. Do some research on the platform you are using for the best hashtags. Also, use tools like ChatGPT for help.

Promote your events and specials:

Use social media to promote your wine tastings, vineyard tours, and seasonal promotions. Ensure you include all the details and instructions on how to RSVP or purchase tickets. CALL TO ACTION. Use links in the correct places, and add webpages to your website to help facilitate information. Most importantly, make it easy to find

Track and analyze your results:

Monitor your social media metrics, such as engagement rates, follower growth, and website traffic, to evaluate the success of your social media strategy. Use this data to make adjustments and improve your process over time.

By following these actions, you can execute the social media strategies we discussed and create a successful social media presence for your winery. Remember to stay consistent, authentic, and always put your customers front of mind.

Get to doing!

Check out our next post for a breakdown of each of these actions with more details on defining smaller aspects of social media strategy >>