Are you looking to increase your winery’s online presence and drive more traffic to your tasting room or online shop? Google Ads can be a powerful tool to help you achieve your goals. In this blog, we’ll provide some practical steps to help you set up a successful Google Ads campaign for your winery. So let’s get started!
Étape 0 : Configurez votre compte Google Ads et définissez votre budget
Don’t be intimidated, it get’s real easy, real fast. Setting a budget for your advertising campaign is crucial. Start small and test different ad formats to see what works best. And remember, advertising isn’t free – but that doesn’t mean you need to declare bankruptcy to pay for it. Stick to a realistic budget and you’ll be just fine.
Étape 1 : Définir les objectifs
Before you start crafting your ads, it’s important to define your advertising goals. Think about what you want to achieve with your ads. Is it to increase brand awareness, promote a new wine, or generate leads? This is like choosing which wine to bring to a dinner party – you need to know what you’re aiming for to make the right impression.
Étape 2 : Déboucher sur la créativité
Before we get into the more practical stuff, let’s uncork your creativity and come up with some fun ad copy for your winery. Are your wines fruity and refreshing? Maybe you can devise a pun like “Our wines are grape for every occasion!” or “Come wine with us, we’ll never leave you vine-ing!” Okay, maybe those aren’t the best, but you get the idea. Find the natural language that works for you. (Hint: Use ChatGPT if you need a hand getting started)
Étape 3 : Cibler les mots-clés qui donnent soif
Now that you have some fun ad copy, it’s time to target thirsty keywords. This means finding keywords related to wine tasting, vineyard visits, and winery events. You want to make sure your ads are appearing in front of people who are already interested in the type of experience your winery offers. When it comes to keywords, don’t just stick to the obvious ones. Try using more creative and unique keywords, like “wine for a Netflix and chill night” or “wine for a weekend getaway.” The more creative your keywords, the more likely you are to find real customers. Very few people search for “wine” alone. So this Keyword is not as useful as a more specific approach.
Step 4: Highlight your winery’s unique flavour
Qu'est-ce qui permet à votre établissement vinicole de sortir du lot ? A-t-il une vue à couper le souffle, un processus de vinification unique ou un vin qui vient de recevoir une récompense méritée (et non payée) ? Veillez à mettre en avant ces aspects de votre établissement dans vos publicités. Cela peut contribuer à le différencier de ses concurrents et encourager les clients potentiels à le choisir plutôt qu'un autre.
Étape 5 : Déboucher le ciblage des lieux
If you’re a local winery, using location targeting in your Google Ads campaigns is important. This will ensure that your ads are only shown to people in your area who are more likely to visit your winery (Like locals and tourists). You can also use location targeting to create campaigns for different regions or cities (Like when you are presenting at a wine event)
Étape 6 : S'inspirer des extensions publicitaires
Ad extensions are a great way to provide potential customers with more information about your winery. Some examples of ad extensions you might consider include call extensions (which allow people to call your winery directly from your ad), location extensions (which show your winery’s address and a map of its location), and site link extensions (which provide links to specific pages on your winery’s website).
