It’s easy to get caught up in the daily routine of entrepreneurship and forget about the importance of being social with your fans and followers. But if you want to build a strong online presence and increase your brand awareness (ahem…sales), it’s time to start being more social on social media.
1 – Don’t just be a spectator, interact.
One of the biggest mistakes that winemakers make on social media is only being a sightseer. It’s great to scroll through your feed and see what others are doing, but if you’re not interacting with them, you’re missing out on a huge opportunity to build relationships and engage with your audience. So, don’t just be a bystander – start commenting, liking, and sharing other people’s content.
2 – Show your personality, not just your wine
While your wine is undoubtedly amazing, it’s important to remember that people buy from people they like and trust. So, don’t be afraid to show off your personality on social media. Be social. Share behind-the-scenes glimpses into your winemaking process, show off your sense of humour with witty captions, and let your audience get to know the person behind the wine.
3 – Embrace the power of video
One of the best ways to connect with your audience on social media is through video content. Whether it’s a virtual wine tasting, a behind-the-scenes tour of your winery, or a funny skit about the joys of winemaking, video allows you to showcase your brand’s personality in a way that static images simply can’t. If you want to see what it might cost, we made a calculator.
4 – Use social media to educate
In addition to showcasing your personality, social media is also a great platform for educating your audience about the winemaking process. Share informative posts about the different grape varietals you use, explain the steps involved in fermentation, and offer tips on how to properly store and serve your wines.
5 – Have fun with it!
Last, but not least, remember to have fun with your social media efforts. Whether you’re sharing a hilarious meme or hosting a virtual happy hour, social media is all about engaging with your audience in a lighthearted and enjoyable way. So, don’t be afraid to let loose and have some fun with it!
