Are you looking to increase your winery’s online presence and drive more traffic to your tasting room or online shop? Google Ads can be a powerful tool to help you achieve your goals. In this blog, we’ll provide some practical steps to help you set up a successful Google Ads campaign for your winery. So let’s get started!
Step 0: Set up your Google ads account and set your budget
Don’t be intimidated, it get’s real easy, real fast. Setting a budget for your advertising campaign is crucial. Start small and test different ad formats to see what works best. And remember, advertising isn’t free – but that doesn’t mean you need to declare bankruptcy to pay for it. Stick to a realistic budget and you’ll be just fine.
Step 1: Define your goals
Before you start crafting your ads, it’s important to define your advertising goals. Think about what you want to achieve with your ads. Is it to increase brand awareness, promote a new wine, or generate leads? This is like choosing which wine to bring to a dinner party – you need to know what you’re aiming for to make the right impression.
Step 2: Uncork your creativity
Before we get into the more practical stuff, let’s uncork your creativity and come up with some fun ad copy for your winery. Are your wines fruity and refreshing? Maybe you can devise a pun like “Our wines are grape for every occasion!” or “Come wine with us, we’ll never leave you vine-ing!” Okay, maybe those aren’t the best, but you get the idea. Find the natural language that works for you. (Hint: Use ChatGPT if you need a hand getting started)
Step 3: Target thirsty keywords
Now that you have some fun ad copy, it’s time to target thirsty keywords. This means finding keywords related to wine tasting, vineyard visits, and winery events. You want to make sure your ads are appearing in front of people who are already interested in the type of experience your winery offers. When it comes to keywords, don’t just stick to the obvious ones. Try using more creative and unique keywords, like “wine for a Netflix and chill night” or “wine for a weekend getaway.” The more creative your keywords, the more likely you are to find real customers. Very few people search for “wine” alone. So this Keyword is not as useful as a more specific approach.
Step 4: Highlight your winery’s unique flavour
What makes your winery stand out from the crowd? Do you have a breathtaking view, a unique wine-making process, or a wine that has just won an earned (not paid for) award? Make sure to highlight these aspects of your winery in your ads. This can help differentiate your winery from competitors and encourage potential customers to choose your winery over others.
Step 5: Uncork location targeting
If you’re a local winery, using location targeting in your Google Ads campaigns is important. This will ensure that your ads are only shown to people in your area who are more likely to visit your winery (Like locals and tourists). You can also use location targeting to create campaigns for different regions or cities (Like when you are presenting at a wine event)
Step 6: Sip on ad extensions
Ad extensions are a great way to provide potential customers with more information about your winery. Some examples of ad extensions you might consider include call extensions (which allow people to call your winery directly from your ad), location extensions (which show your winery’s address and a map of its location), and site link extensions (which provide links to specific pages on your winery’s website).
